Campaign Management

Elevate campaigns with precision and impact through
Telecom Campaign Management System

Create a unified campaign definition for outbound, inbound, and real-time event-driven campaigns across all channels to reach out to customers with personalized, precisely targeted offers on their preferred channel at the right time with Promotions and Campaign Management System. AI-powered analytics can help with pre-campaign monitoring and post-campaign evaluation for more effective campaign marketing. It includes a repository of best-practice campaign libraries to help you quickly begin your campaign, acquire or up-sell/cross-sell products, and retention campaigns.

Features

Planning Design, Execution and Support

A centralized location for campaign planning, review, and execution of Campaigns with single or multi-stages with a streamlined approval process. Configure real-time event-driven campaigns across multiple channels for different sets of segments.

Campaign Workflow Management

Customized workflows are built to automate internal campaign operations. Different templates for campaign types are defined.

Campaign Budget Planning, Monitoring and Controlling

Assigning marketing expenses to a single campaign costs are broken down in depth. Budget and campaign costs are compared with Telecom Campaign Management System.

Campaign Optimization

A/B Testing, Multivariate Testing, What-If analysis, Pilot Campaigns, Waterfall campaigns, Campaign Response Analytics, Preferred Time, Preferred Language, Preferred Channel

 

Campaign Response & Provisioning

It communicates with the provisioning system and can activate and deactivate services in real time. With Telecom Campaign Management Systems capability of identifying duplicate requests and taking necessary measures

Campaign Insights

Enables marketers to effectively and efficiently understand their campaign performance, response rate, channel performance and many more insights through real-time data-driven analytics that help make sense of complex datasets.

Benefits

User-friendly GUI to Automate customer journey

User-friendly GUI to Automate customer journey

Enables you to excellently manage, monitor and automate campaign activities including design & and manage multi-channel marketing campaigns for Inbound, Outbound and real-time-driven Driven Campaigns.

Targeting and personalization with Hyper Segmentation

Targeting and personalization with Hyper Segmentation

With the audience segmentation and targeting capabilities of a Telecom Campaign Management System, businesses can tailor their campaigns to specific groups of customers, resulting in more personalized and effective marketing efforts.

Budget and resource allocation

Budget and resource allocation

CSPs can optimize their budgets and resources by having the option to track campaign effectiveness in real time and make data-driven decisions about which campaigns are most effective.

Measure and track campaign performance in real-time

Measure and track campaign performance in real-time

Get real-time insights and data on campaign performance, helping CSPs detect and handle any challenges or opportunities.

Adjust campaigns based on results

Adjust campaigns based on results

Depending on the goals, techniques, and real-time results of the campaigns, CSPs can modify offers, segments or any other details of campaigns as is happening.

Omnichannel Engagement

Omnichannel Engagement

Contextually engage customers across different channels traditional, digital, Social Media Channel and Third Party Channels with Telecom Campaign Management System.

Explore Other Magik Modules

Insights

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MAGIK

Magik, a complete Customer Value Management and Advanced Analytics solution, helps CSPs optimize customer value journey AI/ML based advanced analytics to offer personalized services.